Final Digi-Pak

Ideas for Digi-Pak

Back Covers

    I wanted the back cover to be one image and I prefer the images that we have taken in the powder paint shoot as they are colourful. I also wanted to use these images in particular because they are not completely focused on the artist, I want there to be a contrast in the front cover and the back cover, and using a less concentrated picture would make it easier to place text on it. In the edits below I mostly highlighted the colour to make it look almost like a painting, and these bright colours do not interfere with the white text and do not overlap onto the image which would make it look unprofessional.

The Album Spine

I created a spine for the Digi-Pak and the theme that I want to keep at a constant, the colours that I incorporated where light rainbow colours that together made a tie-dye effect. The colours are light enough to write the name of the artist in a clear way, and the funky font blends well with the whole appearance. 

Script book:

I wanted the lyrics to be in a chunky font so they are clearly visible, I want each lyric page to have a different image and when it comes to the final design I would decrease the brightness to make the lyrics more visible. I also want the font to be white and chunky, when making the prototypes I have come to the conclusion that an italic font is more aesthetically pleasing.

Digi Pak Examples

Katy Perry - Teenage Dream

I love this album cover as it's fun, it represent the song perfectly of living in a 'teenage dream', the pink clouds convey a fun light-heartedness to the cover. Also the use of Star Image is well conveyed, her beauty is apparent especially with the use of Voyeurism. The title flexible, young and mimics strawberry laces sweets which is a consistent theme throughout the album as she uses sweets to match her 'young and fun' theme. The parent advisory sticker makes her target audience feel like they are rebelling if they buy this album and this creates excitement especially for the teenage audience.

The colours are dark enough to make the text clear but fun enough to go consistently with the theme, carrying on the cloud imagery makes the album look smooth and professional. Using candy to replace letters make it look more creative and reminds us of it's unique nature. 

The sub-heading font is the same as the back cover font which also creates flow through the Digi-Pak. It is also readable and uses the theme of candy as a border to make it colourful and consistent, with the background image being similar images to the back and front. 

The disk is quite hippy and colourful with the consistent theme of red and white sweets, it stands out in comparison to other disc's that are often quite plain and almost gives is an illusionary vibe which is interesting.

Overall

I like the how the Digi-pak is consistent throughout with the use of colours and imagery as it created a peaceful flow and energy throughout, however on the negative side it could mean that they have missed out on adding other creative ideas into it. For example, they could have included more images of the artist and beautify her which would attract the audience further, although it could be argued that only having one medium length shot creates mystery.

digi-pak designs

digipak research

Album Art