Showing posts with label Theory. Show all posts
Showing posts with label Theory. Show all posts
Tuesday, 4 March 2014
Saturday, 15 February 2014
Synthesia
Definition: The production of the sense impression relating to one sense or part of the body by stimulation of another sense or part of the body
Music Video Theory
Original Little Red Riding Hood Narrative Storyboard
This narrative has typical features of a conventional story, using an Equilibrium, the Disruption, Recognition, Solution and finally the New Equilibrium.
We transformed the narrative to make an appealing music video. We did this by using different camera angles and importing humour and mystery. For example, we began our video with a close up of Little Red Riding Hoods 'gangster' trainers, then her cape and then her 'grills'. These are a type of design that rappers wear on there teeth which are usually gold, this technique creates an enigma as we wonder who this person is, then a sense of humour when we discover it is Little Red Riding Hood. As the storyboard develops we see the wolves wearing silly feminine clothes and doing modern dancing (twerking) inside Grandmas house where there is abnormally a party. The grandma is on the DJ decks and she finally gets killed by a shredder. This narrative is completely different and far more interesting, these unique elements make a music video worth watching.
This narrative has typical features of a conventional story, using an Equilibrium, the Disruption, Recognition, Solution and finally the New Equilibrium.
We transformed the narrative to make an appealing music video. We did this by using different camera angles and importing humour and mystery. For example, we began our video with a close up of Little Red Riding Hoods 'gangster' trainers, then her cape and then her 'grills'. These are a type of design that rappers wear on there teeth which are usually gold, this technique creates an enigma as we wonder who this person is, then a sense of humour when we discover it is Little Red Riding Hood. As the storyboard develops we see the wolves wearing silly feminine clothes and doing modern dancing (twerking) inside Grandmas house where there is abnormally a party. The grandma is on the DJ decks and she finally gets killed by a shredder. This narrative is completely different and far more interesting, these unique elements make a music video worth watching.
Tuesday, 17 December 2013
Inspirations to our music video
Battles Ice Cream
This music video is inspirational and useful in helping us with our own video as there are many elements to it that can be used in out own. Especially the use of fast pace editing, we thought this was very attractive as it made it more interesting and filled the screen with detailed original pieces of film. Although it is fast paces there only a few locations, we like the fact that the shots are not repetitive as they continue in a chronological transitioned form. We hope to use this in our own video as the beat to our song is also fast paced so it would match the mood of the video, also the song does not have a deep sad feel to it, so up beat positive shots will be very effective in the overall look of the video.
Paint Speakers
We watched this and though it would be a great idea to incorporate this into out own video. Although we wanted to avoid too much narrative we felt we where making it to serious and wanted to involves something more spontaneous and creative. This looks really cool and if we where to do it we would have to consider the possibility of it looking slightly ammature. We would have to find an effective background and consider the cost of paint.
We have been looking at sites such as Ebay and Amazon to find paint. The normal art paint that generally comes in bigger quantities and is also more expensive. The art paint is cheaper however surprisingly still expensive. This is worrying as it may limit the amount of test shooting we can do.
Image
As a style icon and 'character' Effy from skins is the image we want to replicate in some elements for our main singer. Effy has a very mysterious and rebellious attitude which perfectly matches our song lyrics of 'I don't care'. Like our chosen singer she is very photogenic so draws in the audience. Her clothing is very casual, slightly short cut but represents the costume idea that we have which is slightly grungy.
This music video is inspirational and useful in helping us with our own video as there are many elements to it that can be used in out own. Especially the use of fast pace editing, we thought this was very attractive as it made it more interesting and filled the screen with detailed original pieces of film. Although it is fast paces there only a few locations, we like the fact that the shots are not repetitive as they continue in a chronological transitioned form. We hope to use this in our own video as the beat to our song is also fast paced so it would match the mood of the video, also the song does not have a deep sad feel to it, so up beat positive shots will be very effective in the overall look of the video.
Paint Speakers
We watched this and though it would be a great idea to incorporate this into out own video. Although we wanted to avoid too much narrative we felt we where making it to serious and wanted to involves something more spontaneous and creative. This looks really cool and if we where to do it we would have to consider the possibility of it looking slightly ammature. We would have to find an effective background and consider the cost of paint.
We have been looking at sites such as Ebay and Amazon to find paint. The normal art paint that generally comes in bigger quantities and is also more expensive. The art paint is cheaper however surprisingly still expensive. This is worrying as it may limit the amount of test shooting we can do.
Image
As a style icon and 'character' Effy from skins is the image we want to replicate in some elements for our main singer. Effy has a very mysterious and rebellious attitude which perfectly matches our song lyrics of 'I don't care'. Like our chosen singer she is very photogenic so draws in the audience. Her clothing is very casual, slightly short cut but represents the costume idea that we have which is slightly grungy.
Wednesday, 13 November 2013
Star Image
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| This is Lady Gaga showing off one of her extravagant outfits. |
Lady Gaga
Lady Gaga is a perfect example of a musician with a strong Star Image. Her status is as a role model and a self esteem booster for her fans swell as a gay rights supporter, trailblazer and fashion icon with a self confirmed attitude. Her albums bring modern social issues and the inherently subjective nature of her heart. Her image in the sense of fashion is very 'out there'; for example in the 2010 MTV Music Awards where she wore raw meat, this lead to Vogue.com UK calling her the one of the best dressed of 2010, while Times magazine names her the Fashion Statement of 2010.
She is known for her outrageous outfits and amazingly quirky music videos that gain attention from all over the world. She is present on Social Networking Sites such as Twitter and has a strong following, and loyal fans that she calls 'Little Monsters'. She had a mass commercial success with her debut album in 2008 'The Fame' and had some hit singles such as 'Bad Romance' and 'Telephone'. Her tour; the Monster Ball Tour was one of the best grossing concerts in the world, her second album 'Born This Way' topped the album charts in the most major markets.
Lady Gaga takes influence from singers such as David Bowie, Madonna, Micheal Jackson and Queen, evident in her performances. She has sold 24 million albums and 125 million singles, this is because of her popular music genre of pop and glam rock among many over things. She is often compared to artists such as Gwen Stefani due to her wide vocal range, she refuses to lip sync, with her songs often reflect the style of 80s europop. She has her own column in the fashion magazine V talking of her ability to tune into the evolution of Pop culture meme, she often declares herself as feminist although her performances include sexual exploitation, she says she is trying to empower women.
in researching this Popular music artists I learn that individuality is very important, she is organic and refreshing, we don't know what to expect next which keeps her following strong as people are intrigued with her. also the use of representation with dress and make-up can make a 'character' like artist who is merely expressing her inner feelings and beliefs.
Influences to our work:
- Watch popular music videos and pick out parts that we like in particular for intertextuality.
- Dress our singer in appealing outfits that are original.
- Creating camera angles that create vouyerism.
- Represent the female vocalist as powerful.
- Represent the main singer as confident.
- Make it unique and quirky.
- Use different types of costumes/makeup for locations to show all sides of our singer, this will make the audience feel closer to her.
She is known for her outrageous outfits and amazingly quirky music videos that gain attention from all over the world. She is present on Social Networking Sites such as Twitter and has a strong following, and loyal fans that she calls 'Little Monsters'. She had a mass commercial success with her debut album in 2008 'The Fame' and had some hit singles such as 'Bad Romance' and 'Telephone'. Her tour; the Monster Ball Tour was one of the best grossing concerts in the world, her second album 'Born This Way' topped the album charts in the most major markets.
Lady Gaga takes influence from singers such as David Bowie, Madonna, Micheal Jackson and Queen, evident in her performances. She has sold 24 million albums and 125 million singles, this is because of her popular music genre of pop and glam rock among many over things. She is often compared to artists such as Gwen Stefani due to her wide vocal range, she refuses to lip sync, with her songs often reflect the style of 80s europop. She has her own column in the fashion magazine V talking of her ability to tune into the evolution of Pop culture meme, she often declares herself as feminist although her performances include sexual exploitation, she says she is trying to empower women.
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| Gaga is not afraid of showing her natural beauty. |
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| Gaga and her famous 'meat dress'. |
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| Gaga often does nude shots and appearances. |
- Watch popular music videos and pick out parts that we like in particular for intertextuality.
- Dress our singer in appealing outfits that are original.
- Creating camera angles that create vouyerism.
- Represent the female vocalist as powerful.
- Represent the main singer as confident.
- Make it unique and quirky.
- Use different types of costumes/makeup for locations to show all sides of our singer, this will make the audience feel closer to her.
Monday, 14 October 2013
History of music video
Music video is a short film that goes with a piece of music. Videos are made to sell and promote the music, however over time priorities and financial distribution has completely changed. Music videos really came into action in the 1980s.
Music videos use a wide range of techniques including animation, live action and documentaries, using narrative or abstract film. Some combine different elements of film such an animatics and narrative while others make there films disjoined through a thematic approach.
in the early 1900's many 'short films' stemmed from Walt Disney theme songs and filmed alongside Disney films like 'Looney Toons'.
A lot of early music videos cloned the hollywood movie theme such as Madonna in 1985 with 'Material girl'.
the first visual jukebox was set up in France by artists such as Serge Gainsbourg, who used them as short films to accompany there music.
in the 1980s music videos became more mainstream, MTV was created as a modern development due to the inexpensive video recorders and editing software, it also the development of visual effects created with techniques such as compositing. Artists received much credit for the construction of there videos and Madonna's use of seductive appeal.
In modern day music videos are more accessible via media convergence through phone applications and accessibility to the internet. The use of Youtube, Itunes and Spotify are all modern examples of music video renaissance in comparison to the rare voice the videos had in the late 1900's. The debate at the moment is whether music videos are loosing value as they are conveyed everywhere and seen wherever whenever. On the other hand in the 60s 70'sd 80's music video was a lot more delicate and exciting as the visuals where rare and less accessible. Also ecause people these days have lot of software to watch these on and they can be illegally downloaded, meaning in the long run producers have less money to spend on production, which could be argues that they are lower equality and less 'special. However you could also say that the use of modern technology and the availability to watch worldwide has made more competition to create the best video and therefore produce powerful pieces of art, also the editing software could produce better creations overall in comparison to the older videos and therefore generates more of an audience.
Music videos use a wide range of techniques including animation, live action and documentaries, using narrative or abstract film. Some combine different elements of film such an animatics and narrative while others make there films disjoined through a thematic approach.
in the early 1900's many 'short films' stemmed from Walt Disney theme songs and filmed alongside Disney films like 'Looney Toons'.
A lot of early music videos cloned the hollywood movie theme such as Madonna in 1985 with 'Material girl'.
the first visual jukebox was set up in France by artists such as Serge Gainsbourg, who used them as short films to accompany there music.
in the 1980s music videos became more mainstream, MTV was created as a modern development due to the inexpensive video recorders and editing software, it also the development of visual effects created with techniques such as compositing. Artists received much credit for the construction of there videos and Madonna's use of seductive appeal.
In modern day music videos are more accessible via media convergence through phone applications and accessibility to the internet. The use of Youtube, Itunes and Spotify are all modern examples of music video renaissance in comparison to the rare voice the videos had in the late 1900's. The debate at the moment is whether music videos are loosing value as they are conveyed everywhere and seen wherever whenever. On the other hand in the 60s 70'sd 80's music video was a lot more delicate and exciting as the visuals where rare and less accessible. Also ecause people these days have lot of software to watch these on and they can be illegally downloaded, meaning in the long run producers have less money to spend on production, which could be argues that they are lower equality and less 'special. However you could also say that the use of modern technology and the availability to watch worldwide has made more competition to create the best video and therefore produce powerful pieces of art, also the editing software could produce better creations overall in comparison to the older videos and therefore generates more of an audience.
Thursday, 10 October 2013
Intertextuality
This is when music videos use
previous themes in Fashion, Cinema, Art,
TV and photography, in order to create a connection with the audience. They
reference specific features that they want to get across in there individual
music video, they do this to give the audience subliminal pleasure as they feel
in touch with references that have been previously popular with a certain
audience, whereas some people don’t
pick up on the use of Intertextuality
however this does not effect there satisfaction of the video.
Examples of Intertexuality
This video references a previous
popular music video called 'Nothing Compares 2u' by Sinead O’ Connor. Both music videos portray emotion with a use of close up shots, there image is also extremely similar. This can get artists in trouble for 'copying' ideas from other types of art, this example in particular has been in the press a lot recently as Sinead O'Connor accuses Miley of using her videos for inspiration, with similar music themes and imagery. This shows that Intertextuality can be dangerous in the music industry, however subtle intertextuality from multiple videos can be be very beneficial to the artist.
Goodwin
Goodwin believes that these features are vital in a music video; he wrote these in his book 'Dancing In The Distraction Factory'
Goodwin's Theory:
1. Link between lyrics and visuals
2. Links between music and visuals
3. Genre characteristics
4. Intertextual reference
5. Notions of looking
6. The demands of a record label
7. Artist Motifs and Iconography
7. Artist Motifs and Iconography
The demands of a record label means doing close ups and extreme close ups to help the audience recognise the singer, create a visual style and boost the branding.
Notion of looking has reference to Vouyerism and the 'male ego'. The use of filming can be explicit to both female and males which create a connection with the audience and the singer because they are seeing things that they do not have much real experience of seeing.
intertextuality as discussed previously is the referencing between similar features of music videos. this can generate nostalgic associations and new meanings.
When talking about links between lyrics and visuals and links between music and visuals, we are referencing three categories:
1. Illustrate - This is when music videos illustrate the meaning behind the song.
2. Amplify - Repeating the mood and meaning behind the song to confirm the understanding of the audience.
3. Disjuncture - This is when music videos have no real link to the meaning of the song and it is completely unrelated.
Notion of looking has reference to Vouyerism and the 'male ego'. The use of filming can be explicit to both female and males which create a connection with the audience and the singer because they are seeing things that they do not have much real experience of seeing.
intertextuality as discussed previously is the referencing between similar features of music videos. this can generate nostalgic associations and new meanings.
When talking about links between lyrics and visuals and links between music and visuals, we are referencing three categories:
1. Illustrate - This is when music videos illustrate the meaning behind the song.
2. Amplify - Repeating the mood and meaning behind the song to confirm the understanding of the audience.
3. Disjuncture - This is when music videos have no real link to the meaning of the song and it is completely unrelated.
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