Friday 27 September 2013

Directors - Lindy Heymann

Chase and status - Time (2011)
9 million views
519.7k Likes
This video displays a tough absorbing gritty drama, the video is a harrowing and heartfelt video based on domestic violence, highlighting the use of alcohol abuse and the effects it has on a regular family.It take on the perspective of the eldest daughter and ends with consequences that prove how hard it is to break the cycle. The video uses a theme of social realism and some of the audience can relate to the important issues and attach themselves to the meaningful video, it also matches to the ltrics which makes it more effective.

One Night Only - Just For Tonight (2007)
2.6 million views
28.1k Likes
Lindy's videos include a theme or realism, with natural free style movements and average settings, she uses glimpses of a fun fair and a married couple, meaning that there is a deeper narrative to the bravado.  Although her choices of location or effects are limited, it better reflect the boys in there average day life in England. She uses close ups to to create a connection between the singer and the audience, this is most effective as it works with the natural environment of the music video.


Take That - Said It All (2009)
773.6million views
32.1k Likes
Lindy makes intelligiant and sophisticated pop videos, and this is reflected on this downbeat music video. It creates a twist with the 'Tears of a Clown' theme and it reveals itself as something a lot more concealed. The video shows Take That as performers, about to enter stage in a rundown as part of clown troupe. Lindy uses close ups and extreme close ups to validate the inner emotion that erupts as they proceed back to normal life and run off there extensive makeup. She manages to combine a comedic appearance and a deep emotional meaning together to make an effective appealing piece.


                          These are all examples of music videos that Lindy Heymann has directed.


Lindy Heymann is a writer and director, her first feature Showboy won the best Directional Debut Award at the British Film Awards in 2008. She also directed the film 'kicks'. Lindy has directed over 100 music videos, working with musicians such as Paul Mcartney and Sinead O'Conner. She also directed the successful film 'Kicks' and was nominated for the Best Newcomer Award. She was praised as 'compelling' by Vogue magazine and 'Stylish and cool' by the Observer.



Voyeurism

Examples of Voyeurism in Music Videos
What is Voyeurism?
‘Voyeurism is the sexual interest in or practice of spying on people engaged in intimate behaviours, such as undressing, sexual activity, or other actions usually considered to be of a private nature.'
Music videos can use Voyeurism. Mainly male singers who have a branding that is related to a ‘masculine ego’ use girls in there video as a accessory too boost there image. On the other hand female singers also use the idea of ‘Voyeurism’ to gain and maintain a male audience using themselves as a ‘sex symbol’, there dancers or even use a man as a shirtless accessory just like male singers do with females, although it is less likely.

For example – Timbaland ft Pitbull ‘Pass at Me’ represents the singers as wealthy and powerful by using a large boat as a platform for performance. However the dancers which are female wear bikinis and exploiting clothing. They use sexual innuendo's in there video and the camera work is rarely on the females face but instead on there bum and boobs. As there are so many of them in ratio to the male performers, and the type of clothing and the little differentiation between the girls it represents them as sexual beings rather than unique individuals. This gives the audience a false interpretation of how females should be treated in society, which is particularly dangerous to the younger most influenced age groups.