FINAL MUSIC VIDEO

My Final Website

Final Digi-Pak

Question 4

Question 3

What have you learned from your audience feedback?

Question 2

Question 1

Audience Feedback

 In Today's lesson we reflected on our music video and asked the teachers and a group of year 10 students to watch the music video and give us some feedback before we would hand it in. The response was very positive according to the feedback sheets. The common consensus was that they believed the camera work and editing technique was great and they loved the Powder Paint scene in particular, however in the critique they said that the beginning was quite confusing and they didn't understand what was going on, this could be down to the lack of concentration or distraction, or the fact that they are on the younger scale of are target audience so they might not get it's correlation to the song. Overall the feedback was great, one teacher stated that "one clip is too long", however after analysing it as a group and with other teachers we agreed that it benefited the feel of the video rather then hindered it.

Case studies: POP VIDEOS

This pop video is very interesting, the music uses synaesthesia in an illusion form of shapes, colours and costumes. The crazy mis en scene and its use of fast cuts makes the video extremely diverse and hypnotising. Pop music has the ability to go out of the comfort zone and gain a large audience as it sparks conversation and produces prosperous entertainment. The intro uses the singers dramatic voice to convey an impression of world revolution, a modern approach that is also represented through  its highly technical editing. Lady Gaga also uses choreography which makes the fans feel privileged to watch there icon as the star of a complex routine, it is favoured more as she wears minimal clothing, with the use of Voyeurism to draw in a wider audience.



This pop music video shows common features of it generic theme, Its introduction creates a storyline that matches the lyrics. The costumes are exaggerated, they use multiple characters, as well as fun and interesting locations. The colours are very bright, the mood is upbeat and with the use of costumes and props it makes the video less serious and enjoyable to watch without the need of a deep emotive response. Another feature of this pop video is the use of choreography and the way it exaggerates stereotypes, for example the 'mean girls' are all dressed in pink- which is a common stereotype, as mainstream music they aim to make a shared consensus so people can identify with the music.        



Like the video above they like to dress up, in this case with the use of wigs and multiple persona's. With a wide range of shots and locations, it is kept interesting and fun with a light hearted mood. Most pop videos don't use instruments as it is more suitable to rock/classical music. However in this example of pop videos the singer briefly uses a guitar, however her enthusiastic performance keep it very interesting. Once again there is a storyline but it is playful and this is a significant feature in pop music as it can re-enact serious story-lines to make it more interesting and can play around with it to make it very versatile. Lastly, one other important feature is the use of humour which entertains the audience and keeps them engaged.

From watching some of Pop Music's recent most popular music I have gathered common features of the pop genre:

- Crazy costumes 
- Wide range of Locations
- Brief but clear storyline
- Multiple persona's 
- Colourful costumes and props
- Modern and manipulated editing
- Choreography
- Humour 

Ideas for Digi-Pak

Back Covers

    I wanted the back cover to be one image and I prefer the images that we have taken in the powder paint shoot as they are colourful. I also wanted to use these images in particular because they are not completely focused on the artist, I want there to be a contrast in the front cover and the back cover, and using a less concentrated picture would make it easier to place text on it. In the edits below I mostly highlighted the colour to make it look almost like a painting, and these bright colours do not interfere with the white text and do not overlap onto the image which would make it look unprofessional.

The Album Spine

I created a spine for the Digi-Pak and the theme that I want to keep at a constant, the colours that I incorporated where light rainbow colours that together made a tie-dye effect. The colours are light enough to write the name of the artist in a clear way, and the funky font blends well with the whole appearance. 

Script book:

I wanted the lyrics to be in a chunky font so they are clearly visible, I want each lyric page to have a different image and when it comes to the final design I would decrease the brightness to make the lyrics more visible. I also want the font to be white and chunky, when making the prototypes I have come to the conclusion that an italic font is more aesthetically pleasing.

Name of artist

Today we decided on the name of our artist, at first we were thinking of keeping the name as Katy Williamson but decided to branch out and research some names that we liked. The theme for the chosen name would be powerful, mystical and unusual. At the beginning we were going to make it an extended name  like the artist 'Florence and the Machine' as it makes it seem fuller however, once we chose the name we felt it was strong enough by itself. 

List of names we liked:

Flora

Esme

Freya

Saffron

Amber 

KT

Katee

Pandora 

Xena

Delilah

Isla

Ariel

Dixie

Luna

CHOSEN NAME:

Digi Pak Examples

Katy Perry - Teenage Dream

I love this album cover as it's fun, it represent the song perfectly of living in a 'teenage dream', the pink clouds convey a fun light-heartedness to the cover. Also the use of Star Image is well conveyed, her beauty is apparent especially with the use of Voyeurism. The title flexible, young and mimics strawberry laces sweets which is a consistent theme throughout the album as she uses sweets to match her 'young and fun' theme. The parent advisory sticker makes her target audience feel like they are rebelling if they buy this album and this creates excitement especially for the teenage audience.

The colours are dark enough to make the text clear but fun enough to go consistently with the theme, carrying on the cloud imagery makes the album look smooth and professional. Using candy to replace letters make it look more creative and reminds us of it's unique nature. 

The sub-heading font is the same as the back cover font which also creates flow through the Digi-Pak. It is also readable and uses the theme of candy as a border to make it colourful and consistent, with the background image being similar images to the back and front. 

The disk is quite hippy and colourful with the consistent theme of red and white sweets, it stands out in comparison to other disc's that are often quite plain and almost gives is an illusionary vibe which is interesting.

Overall

I like the how the Digi-pak is consistent throughout with the use of colours and imagery as it created a peaceful flow and energy throughout, however on the negative side it could mean that they have missed out on adding other creative ideas into it. For example, they could have included more images of the artist and beautify her which would attract the audience further, although it could be argued that only having one medium length shot creates mystery.

digi-pak designs

Meeting 4/3/14

Today we could not add any more film as we are waiting till Friday to film out final scene of the video. So today we decided it was important to do the colourisation of our opening scene, we where unsure on how we will create the transition between the sepia tone in the housewife shoot and the brightness of the London shoot. We decided to experiment with the colourisation by reducing the saturation on the beat of the music and the pace of body movements, however when watching it back we realised that the transition was clumsy and simply looked like the lighting had changed. We have to review this again when we next edit.

digipak research