Intertextuality

This is when music videos use previous themes in Fashion, Cinema, Art, TV and photography, in order to create a connection with the audience. They reference specific features that they want to get across in there individual music video, they do this to give the audience subliminal pleasure as they feel in touch with references that have been previously popular with a certain audience, whereas some people don’t pick up on the use of Intertextuality however this does not effect there satisfaction of the video.

Examples of Intertexuality

Modern examples: Wrecking Ball - Miley Cyrus

This video references a previous popular music video called 'Nothing Compares 2u' by Sinead O’ Connor. Both music videos portray emotion with a use of close up shots, there image is also extremely similar. This can get artists in trouble for 'copying' ideas from other types of art, this example in particular has been in the press a lot recently as Sinead O'Connor accuses Miley of using her videos for inspiration, with similar music themes and imagery. This shows that Intertextuality can be dangerous in the music industry, however subtle intertextuality from multiple videos can be be very beneficial to the artist.