Music Analysis with Goodwin

I chose to use this video as an example of how to apply Goodwin to a music video. Although rap/r&b does not have a relation to our group pop video, I felt it was important to analyse on videos that have a genre that is similar to what i enjoy, so I can apply that knowledge on our Pop Video.







Notions of looking:
This image reveals the exploitation of women as she lays on the bed half naked, this demonstrates the use of vouyerism as the camera concentrates on her chest where she is wearing a necklace saying 'Rocky' on it suggesting that she is his property, also the fact that the camera does concentrate on her face; but her body instead. The necklace also shows that the male has some sort of hold on the woman and it could symbolise that he is trying to convey tat he gets a lot of women, this is part of the 'male ego'.

                                                                          Intertextuality

The picture below shows the original ASAP Rocky video and the picture to the left is from the song Tyga 'Faded'. Tygas song was released in April 2012 whereas ASAP's song was published in May 2012. As you can see there is evidence of Intertextuality as they are both wearing big furry clothing and black shades. Other similar features is the use of Gold and the use of alcohol in the visuals. They both wear gold chains as-well, however some could argue that these are conventional rap/r&b conventions.

           
 Demands of the Record Label

Part of the branding process and demands of the Record Label are to ensure that the singer is well liked and has a good secure following. The more interaction the fans feel like they are receiving and the closer they feel to the singer the more intrigued they feel with the singer, his videos use close ups and medium close up to enforce this. the close up is also linked to the branding of the singer; his image has to be consistent so the viewers have a better understanding of the artist. For example in this image you can tell that he has Gold Grills which he wear in many of his videos increasing a feel of identity.

Genre Characteristics

Often in rap music they involve there friends in the music video, and referring to them through lyrics as 'Its just me and the motherfu**ers that I came with'. A lot of the artists in this genre talk of there journey from what they where doing before they became a rapper, the struggle they faces, who there friends where and how they are still by there side through all the bad times, and now there work has paid off they are all living 'the life' of fame and wealth. Another feature of the genre is the reference and visuals to money. The picture on the left shows stacks   of money in the music video by Rick Ross ft Jadakiss "Oil Money Gang" and similar to this music video. A lot of the time they smoke and want to convey themselves living the 'high life' as it is part of the branding of being 'laid back' and having no care in the world. Getting money and living the chilled life with girls drugs and wealth.

                                   

                                          









Links between the lyrics and visuals

There is no disjuncture or contradiction in this music video, the lyrics refer straight to the individuals. 

For example, the reference to God is said through the lyrics 'In a mouth full of Gold' and the image to the left appears.

Another example is when he references a 'hoe' which is a derogatory word against women but is a typical convention in the genre of rap, the image to the left of a naked women appears.

The type of link in Goodwin terms is called 'Amplified'. The song has no solid meaning, therefore it is not illustrative. The song does replicate some of the moving image not making it a disjuncture. the video amplifies the feeling of power ASAP has with his wealth, and the images or women, gold and money amplify the strong sense of power through to his audience.