I love using Katy Perry as an example as she is the exact replica we want to convey of our own artist Xena. She represents Pop music as she is seen as such an inspiration in the music industry, therefore her website is very valuable to my research. I will start off my saying that the most surprising feature of her website which I noticed straight away was the layout; there was no menu bar but instead a long page of information. Again like the previous website I looked at it doesn't talk much about the artist on a personal level, although when it comes to my own website I think it is important to add a Bio of information. Moving on, one thing that pops out at me is the '#DARKHORSEVIDEO' which obviously means a new music video, it is a good idea to use terminology that applies to her target audience; young adult and even older as Twitter becomes more popular in popular culture. I like the range of images that they use; hints of innocence and adventure which makes her more appealing. Furthermore the use of different fonts and colours work well together on this particular occassion although I do believe that as she is such a strong generic artist who is known to wear crazy outfits; the colour scheme and imagery could be more creative. I also like the how the background images move as you scroll; its modern and creates a 3D motion which is interesting. On an informative basis, it provides details into upcoming events including an attractive map. It also provides videos of her most reason music video and also images of innovative album art designs.
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